You don’t need more advice,
you need a clear lens.
Designed from the insights and proof points of 35,000+ strategic brand positioning sessions, the Seeing Me Method is a trusted framework used by leaders and companies to align their identity and direction—so they can remain relevant, essential, and profitable within disruptive change.
In the three steps of the Seeing Me Method, you and your team will see and define what sets you apart—then design an elevated leadership presence that reflects that distinction in the eyes of your clients, partners, peers, and field.
The result: new and strengthened channels of revenue, relationship, and impact.
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When you lead with “what you do,” you render generic and common. But when you lead with “why you, why now,” you stand out as relevant and essential.
In this step, we show you how to answer your “why you, why now,” so you can see your value—your source of distinction and unique contribution—clearly. -
When you see your distinction visually, you expand your field of vision—disrupting the safe and familiar choices ingrained by limiting patterns and outdated narratives.
In this step, we use a curated board of imagery, much like a vision board, to surface symbols, metaphors, and visual themes—to reveal the innate qualities and possibilities of you, that you may not yet have language for.
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When you embody your value and are genuinely expressed in the market, your presence is inherently irresistible in its distinction.
In this step, we intentionally shape your presence—creating a poise in your posture and gait, that causes people to wonder, “What are you doing, can I have some of that?”—activating right-place, right-time, right-people magnetism.
Distinction
is Your Multiplier
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There are three ways to engage with the Seeing Me Method. Each access point elevates and amplifies your distinct value:
BOOK
This book gives you an insider’s view of the Seeing Me Method—a design-led framework that shows you how to see yourself clearly, align your identity, define your distinct value with precision and nuance—and bring it all together in an elevated presence that draws in the right people and opportunities.
SEEING ME STUDIO
Instant access to field-tested tools, trainings for skill development and expert guides to help you apply the Seeing Me Method and show up distinctly within a full and demanding schedule—in any moment, in every area of your life.
1-ON-1 STRATEGY AND DIRECTION
For leaders and entrepreneurs at critical inflection points, who are shaping what’s next for themselves and their companies—this is a bespoke application of the Seeing Me Method with Ushi to amplify profit, purpose and proprietary advantage.
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You’re facing a pivotal inflection point or monumental change that’s forcing a more intentional look at what’s next—and the obvious direction doesn’t feel right or light you up.
You’re leading through disruptive change, and you feel the weight of shaping culture—not just hitting outcomes.
The grind is no longer worth it—and you know that with stagnation, you risk losing what you’ve built.
You know you’re made for more—not more stuff: more meaning, more joy, more creativity. Something more to say. Something more to give.
You are already doing meaningful work and want to be seen and positioned in a way that matches your depth and efficacy—so you can grow your reach.
You’re ready for language and presence that reflect the whole of who you are—tired of the façade and generic rendering required for external success.
You want a direction designed around who you truly are—not dictated by past achievement, external expectations, or borrowed blueprints.
Who you are doesn’t match public perception—and it’s diluting your influence. You’re spending too much time and energy proving and convincing.
You want to expand your thought leadership and influence to advance your field or industry and remain relevant in the eyes of the market—because your mission goes beyond personal success. You’re pushing culture forward.
You’re carrying a story, perspective, or method that can benefit the common good, and you are ready to increase visibility around it.
You want legacy—an imprint that is deeply felt now and for years to come.
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This is what is made real through Ushi Ink and the Seeing Me Method.
Trademarked + booked method (delivered at scale, your Intellectual Property tethered to your name)
Published author (authority in print)
In-demand speaker (repeat invites; paid stages)
Guest expert credibility (media features, podcasts, panels)
Funding secured (capital raised —for profit + NGO— to build what’s next)
Strategic partnerships activated (2x+ outcomes as the base; incl. a 10x outlier)
Agency of time restored (less noise; more focus; better boundaries)
Promotions earned (level up; pay up; better-fit seat)
Purpose renewed + pivots executed (thousands of dreams moved from idea to form)
Amplify Profit, Purpose and Proprietary Advantage
This is what distinction looks like
Some of the most brilliant and effective people shy away from branding or visibility because conventional methods feel sales-y, unnatural, or arrogant.
When you show up with distinction, the world responds differently. People listen when you talk. Opportunities present themselves. Your purpose becomes evident. Your contributions are valued. Your presence becomes confident and consistent. Your way forward is clear and illuminated. And your signature mark is felt, remembered, and known.
Distinction is not an act of ego. It is a required skill for any changemaker who wants to move culture forward while doing what lights them up.
What is the level of your distinction?
Step inside the Seeing Me Method—a framework trusted by leaders and cultural change agents at Fortune 50 companies and high-impact brands, who use it to see themselves clearly, define their distinct value, and design an elevated presence that opens new channels of money, meaning, and mark.
The Seeing Me Studio is an online resource and ecosystem for distinction. Sign up to get instant access to field-tested tools, trainings and expert guides to help you apply the Seeing Me Method and show up distinctly within a full and demanding schedule—in any moment, in every area of your life.
For leaders and entrepreneurs at critical inflection points, who are shaping what’s next for themselves and their companies—this is a bespoke application of the Seeing Me Method with Ushi to amplify profit, purpose and proprietary advantage.
