Ushi Patel is the entrepreneur, designer, and strategist behind the Seeing Me Method—a design-led approach that shows people how to shape an identity and presence that is deeply felt and impossible to ignore.

With nearly three decades of experience and an award-winning portfolio, she’s earned a reputation for what clients call “Ushi Magic”—the ability to capture the essence of a person, idea, or brand through visual storytelling and aesthetics.

She is the founder of Ushi Ink, a strategy and design studio trusted by cultural change agents at Fortune 50 companies and high-impact brands to show up with distinction—opening new channels of money, meaning, and mark.

She is also an author, publisher, Benjamin Franklin Award–winning poet, TEDx speaker on cultural freedom, and former NCAA All-American athlete.

She lives in Austin, Texas, with her husband, John, and their two sons, Rayam and Niko.