Do You Know What Sets You Apart?
The U Factor is a 5-minute assessment that reveals how clearly your distinction—your value and presence—is felt and known. Simply follow the prompts, and receive an insight report that shows you your level of distinction and recommends your next best step to increase and leverage that distinction for greater impact and influence.
How it Works
Distinction is your multiplier—and your greatest source of leverage. One shift in your personal positioning and presentation can generate expansive returns—in money, meaning, and mark. The U Factor audits the four essential pillars of distinction to reveal potential gaps and gains.
PILLAR ONE
Identity + Narrative Alignment
Your ability to recognize and communicate your distinct value, and if that value is currently being blurred by an outdated narrative or a self-image constructed solely on external factors, including cultural pressure or generic blueprints.
PILLAR TWO
Visible Presence + Authority
The clarity and magnetism of your external presentation—determining how instantly and powerfully your unique value is communicated across every touchpoint—from your public messaging and personal style to your digital footprint.
PILLAR THREE
Strategic Leverage + System
How your distinction relies on your your time—whether you have successfully codified your expertise into scalable assets, repeatable systems, or signature frameworks—allowing you to amplify your impact, revenue, and reach without overworking.
PILLAR FOUR
Influence + Relationship Equity
The real-world impact and recognition of your distinction—how effectively your unique value translates into being sought out, listened to, trusted, and actively advocated for by high-value relationships. Your authentic, market-validated power.
“I didn’t realize I was presenting like a summary of someone else’s expectations.
The U Factor showed me how the symptoms I’d normalized—being overlooked, over-functioning, going through the motions and a sense of stagnation—were tied to that, and then offered a clear way forward so I could be actually seen.”
MOLLY CRAFT | Founder, Casting Connection and Professional Model and Coach
What is Your U Factor?
There is no question you have distinct value. Let’s make sure both you and the world see it.
+ This only takes 5 minutes
+ The assessment is completely free
+ Get a personalized insight report
+ Distinguish yourself and open new channels of revenue, relationship and impact
