SHELBY RING
“Now people can grasp the depth of
what I can bring.”
Photo By: Stephen Atohi
Shelby Ring is a creative storyteller, award-winning speaker, and founder of Ruby Riot Creatives—an Austin-based video production company built for visionaries who crave more than just results. With more than 2,400 commercial ads and scaled campaigns across cities, she has redefined what founder stories can be: not just content, but narratives that grip like a Netflix binge.
Her work goes beyond “pretty pictures” to deliver gripping visual branding experiences that elevate companies into cultural relevance.
She partners with established brands to craft multi-sensory campaigns that leave audiences wanting more. Shelby’s mix of creative rebellion and strategic precision has made her a sought-after force for companies ready to dare, disrupt, and stand out.
But Shelby’s work goes far beyond the lens. A survivor of her own trials by fire, she brings a fierce advocacy born of indelible scars—creating a sanctuary where leaders feel utterly safe to express their raw truth. Known as an alchemist of human experience and architect of psychological safety, she helps visionaries excavate the wisdom beneath their success and translate it into cinematic stories that are magnetic to those who most need to hear them.
Her clients don’t just walk away with videos. They emerge with a legacy forged in sight and sound, an undeniable story that expands their presence and reshapes the world around them.
OUR WORK
RESULTS
“Working with Ushi gave me something I’d been craving for years: the ability to be seen for who I am today. For so long, I felt like I was showing people only fragments of myself—different versions in different contexts—but never the full, layered, dimensional picture. That made it hard for others to grasp the depth of what I could bring.
Through her process, Ushi helped me integrate all of it into a cohesive presence that communicates my value without me having to explain or prove it. What once felt impossible to encompass now feels natural, authentic, and undeniable. She gave me a way to show up fully—and in doing so, she gave me back the confidence to own the power of my depth.”
- SHELBY RING
Photo By: Stephen Atohi
