LAURA ESSEY


 

“Ushi helped me see myself clearly again—and gave me back the confidence I had lost.”

 

Photo By: Julia Robbs

Laura Essey is a revenue architect and transformation leader with 20+ years in tech, currently leading Google’s Data, Measurement & Analytics strategy for an $8B portfolio. She has built and scaled partnerships with some of the world’s most complex organizations, closed 500+ strategic deals, and led high-performing teams to reimagine performance at scale.

Her work has shaped how the world’s largest agencies and brands adopt Google’s most advanced products—from early programmatic to today’s AI-powered marketing.

What distinguishes Laura now is her leadership philosophy, Everyday Magic—a framework she developed through Ushi’s Seeing Me Method. By blending strategic storytelling, perception psychology, and operational excellence, she makes business systems human, influence joyful, and growth extraordinary.

 

CASE STUDY


For over two decades, I was a high performer in corporate America. Along the way, I learned to speak in “corporate talk” and to translate my value into tidy bullet points that would fit neatly into performance reviews. I became fluent in the language of prioritization and cross-functional collaboration. But somewhere in the process, I started to lose sight of what actually made me me.

I had overcompensated to fit the corporate mold. I began defining myself by other people’s metrics and eventually felt like a diluted, inauthentic version of myself. I knew I had so much more to offer, yet I had standardized myself to meet the standards corporations needed to “fairly” evaluate me. Instead of lifting me up, those metrics flattened me into my lowest common denominator. My confidence faded, and the story I told myself no longer felt true. I was dimmed, dull like a cardboard cutout of myself and bored.

Photo By: Julia Robbs

Most importantly, she helped me step out of the toxic cycle of never feeling like enough. I no longer needed to prove myself against a corporate standard. I began to own my own story. I became more interesting to myself, and to others. I embraced my magic. I felt special again. 

With Ushi’s guidance, I built an entire leadership philosophy rooted in what makes me uniquely me: the ability to connect deeply, to create belonging, to influence with empathy, and to bring joy. These weren’t just business skills. They were who I had always been. Now, instead of living by a lowest common denominator, I live by my own method—and it has transformed everything. I have a spark, a confidence, a voice that I had lost that has holistically improved every part of my life and those who seek my method and those who know me.

Ushi helped me see my beauty again and gave me the courage to share it with the world. She helped me build beauty that looked exactly like me—unmistakable, authentic, unflappable, and mine. For that, I will always recommend her and her Seeing Me Method. THANK YOU USHI. You transformed my life and career.

- LAURA ESSEY

That’s when I found Ushi and her Seeing Me Method.

From the very first conversation, I felt something I hadn’t experienced in years: she truly saw me. She listened with a clarity that cut through the noise, reflecting back pieces of myself I had forgotten were even there. And through her Seeing Me Method, she helped me do the same—see myself clearly again.

In just a few weeks, we uncovered the unique qualities that made me different and powerful. We transformed an idea I had been toying with—what I called “magic programming” into a full, realized framework: Everyday Magic. Her visual models, her gift for hearing what I meant (not just what I said), and her ability to draw out the bigger themes gave me back the confidence I had lost.

Photo By: Julia Robbs


OUR WORK


 
 
Ushi Ink

Ushi Patel is a designer, brand expert, and speaker.

Enriched by nearly three decades of experience, Ushi’s design-led method empowers purpose-driven people to build authentic and powerful personal brands.

https://www.ushi-ink.com/
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